Top Gear
The presenters wear smart/casual clothing, aged around 35-50 appeals to the target audience (males aged 16-40).The set design connotes the industrial/motoring aspect of the show to the audience through the use of car seats for the presenters to sit on and the V10 coffee table. The broken down vehicle propped up in the background also connotes the shows heritage and what type of programming they do. The large logo with a spinning blade in the background, on the screen and on the floor helps to build a brand identity. The low level lighting in an aircraft hangar studio has an industrial and mechanical feeling to it and also will appeal to the target audience. On the set there is a yellow and black checker wall which connotes danger. The locations they use are relate to the topic that they are filming, they often film on an air field when testing a new car which lends to the iconography.
No comments:
Post a Comment