The Marketing Mix is a way of categorising ideas, planning and scheduling for a marketing campaign for a product.
The key traditional four areas relevant to digital media products and brands of the marketing mix are:
Product – The magazine show life in-between
Price – ABC1
Place – The audience will be able to access the show on TV and VOD services. Good places to put marketing products would be places like bus stops, tv adverts, radio adverts
Promotion – i could use online surveys ad focus groups to research into the best way to target the target audience of my film
Using each of the four areas complete a full analysis for Life in Between with detailed examples from your research.
Using the above and below the line advertising task outline a campaign and how you might obtain audience feedback on the product as part of this (screen tests, polls on pilots etc).
They could us advertise surveys on social media sites like 'LadBible' as they have a similar target audience to them, this will allow us to obtain a combination of quantitative and qualitative data. They could also set up a pop up stall in shopping centers / schools access, this will be an above the line method of accessing the demographic the gain quantitative data
They could us advertise surveys on social media sites like 'LadBible' as they have a similar target audience to them, this will allow us to obtain a combination of quantitative and qualitative data. They could also set up a pop up stall in shopping centers / schools access, this will be an above the line method of accessing the demographic the gain quantitative data
Use the below examples to help:
Look at Disney’s marketing mix for its products/brand http://www.marketing91.com/marketing-mix-walt-disney/
This HAS to be handed in by 4pm Tuesday 12th December so I can mark it and we can explore next Wednesday with the last bits on audience feedback we have to do.
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